If you remember the good-ole-days of 4-hour, 6-martini lunches, publication sponsored golf-outings, 12x 12-page ad schedule releases to your ad rep, and telling your exhibit house to “bury” another $50k in your exhibit program (so you don’t lose your budget) FAAA GETTT AAABOUT IT! Because not only are those good-ole-days gone, they are never coming back.
The way it is today is the norm. And it’s only going to get worse as publications lose advertisers, trade shows lose exhibitors, and the ripple effect of change affects all of us.
That’s the BAD news!
The GOOD news is that with change comes opportunity. So rather than drink alone and order another martini while you pout about yesterday, look at what YOU can learn to do today to better YOUR tomorrow and insure YOUR future value and personal contribution to your company and its bottom line.
And if THEY don’t like it… you can always add the education to your resume and take it with you.
EDUCATION is the key differentiator in business today. And the more you KNOW. They more you GROW.
Reply here, or contact this writer at 630-642-6500 and request a copy of "TRENDING to help you reduce SPENDING" and learn about 4 critical areas in which you can make SMALL changes with BIG results.
Or, simply DRINK that and go here www.monster.com
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Education is one of the only truly portable assets.
ReplyDeleteEducation helps learning and change.
You are a great change agent, Rich.