Getting a NEW job is second today to keeping the one you already HAVE

If the word “marketing” is in your title today, and you’re thinking about getting a NEW job… fa-gett-abouuu-dit!

WHY? Because marketing titles are in the cross-hairs of those looking to benefit themselves by cutting COST in companies today. And like it or not… marketing is considered a cost.

Not an investment. Not a necessity. Not even a requirement or consideration. Just a cost.

You know WHO you are if you’re spending like a drunken sailor, fighting to maintain budgets… keep your staff… or even your own job.

You see publications so thin today they could be mailed in Number 10 envelopes.

You’re listening to ad space sales reps’ deal-of-the-day.

You’ve probably even sat down in trade show floor rest areas, where the show’s biggest exhibitors used to be.

You see it happening ALL around you, so it should be crystal clear that to survive today… YOU TOO need to be beating the drum about the following 3 things to your boss.

1) Cost reduction
2) Efficiency improvement
3) Ways to increase sales

In the real world that we are all faced with today… SALES rules while MARKETING drools, like never before.

Therefore, you should learn your salesforce's problems with prospecting, lead generation, appointment setting and sales closure and work TOGETHER to solve them.

The choice to do so or not is yours. And so is this one... www.monster.com OR www.richarderschik.com