Experiential Webinar scheduled for December 10, 2010

Since 2003, I have been serving the Texas Library Association with a live, on-site, “Power-Hour” that introduces their exhibitors to some Tips-N-Tricks relating to successful trade show exhibiting.

Pre-Show promotion, During-Show booth staff education, and Post-Show sales lead response management technique have been the focus of attention.

This year, their show organizer asked me to include a mid-year Webinar to the exhibitor education program which I did last month, and WOW… it couldn’t have been better received by their exhibitors.

Since lead “follow-up” is a sore spot with most exhibitors, I ended the Webinar with the details of an industry proven, do-it-yourself process of responding to leads that assures 100% lead follow-up. And I included 30-days of FREE telephone support to help them with implementation of the process.

There is NO hardware or software to buy. NO people to hire. Attendees can implement the process right after the Webinar and immediately get a 100% lead follow-up rate. And the process works with all the popular CRM and contact management systems that are out-there today.

33% of the attendees contacted me after the Webinar for additional information – and based on the HUGE success of that experience, I am scheduling a similar experiential Webinar every other month all through next year 2010.

Everything is included for only $149.00 including 30-days of FREE telephone support.

If you’re sending leads to your sales force faster – where nothing is happening to them sooner – and you want to be included in the Webinar invitation that goes out, simply send me an email at rerschik@richarderschik.com and I’ll be sure you get one.

Today, Ethel Merman (RIP) would need to change the words of her song to... There's WOE business... like show business... Like NO business I KNEW.

Yesterday, a friend of mine told that me he visited a manufacturing show - and it looked more like a "furniture" show. Why? Because since there were soooo many exhibitor no-shows, the show manager simply filled the empty exhibit spaces with furniture as rest areas for the attendees. (Whose numbers BTW are also diminishing.)

HOW BAD IS THAT?

What is it that show managers are NOT seeing? Are they NOT seeing that ROI no longer means Regular Old Invoice? Are they NOT seeing that exhibitors can't measure anything or prove the real ROI requirement = Return On Investment.

Show organizers need to face the fact that THEY have to consider providing the education their exhibitors need to succeed, because exhibitors certainly are NOT being taught by anyone in their companies.

Education is clearly the differentiating factor in business today – and those show organizers that take on the responsibility of educating their existing customers (for retention), and prospective exhibitors (for acquisition) will survive the death spiral that plagued trade publications over the past decade.

Call me at 630-642-6500 for a copy of the recent artice "Are trade shows going where trade publications went?" And you will see what I mean.

Getting a NEW job is second today to keeping the one you already HAVE

If the word “marketing” is in your title today, and you’re thinking about getting a NEW job… fa-gett-abouuu-dit!

WHY? Because marketing titles are in the cross-hairs of those looking to benefit themselves by cutting COST in companies today. And like it or not… marketing is considered a cost.

Not an investment. Not a necessity. Not even a requirement or consideration. Just a cost.

You know WHO you are if you’re spending like a drunken sailor, fighting to maintain budgets… keep your staff… or even your own job.

You see publications so thin today they could be mailed in Number 10 envelopes.

You’re listening to ad space sales reps’ deal-of-the-day.

You’ve probably even sat down in trade show floor rest areas, where the show’s biggest exhibitors used to be.

You see it happening ALL around you, so it should be crystal clear that to survive today… YOU TOO need to be beating the drum about the following 3 things to your boss.

1) Cost reduction
2) Efficiency improvement
3) Ways to increase sales

In the real world that we are all faced with today… SALES rules while MARKETING drools, like never before.

Therefore, you should learn your salesforce's problems with prospecting, lead generation, appointment setting and sales closure and work TOGETHER to solve them.

The choice to do so or not is yours. And so is this one... www.monster.com OR www.richarderschik.com

OK... I didn't vote for him, BUT...

...YOU certainly can't disagree with part of Obama's speech where he said...

"Our workers (YOU and ME) are no less productive than when this crisis began. Our minds (YOURS and MINE) are no less inventive, our goods and services (OURS) no less needed than they were last week or last month or last year. Our capacity remains undiminished, but our (YOUR) time of standing pat, protecting narrow interests and putting off unpleasant decisions -- that time has surely passed. Starting today, we must pick ourselves up, dust ourselves off, and begin again the work of remaking America."

To put this into marketer's and seller's perspective... it's time to get off you asses and STOP blaming each other.

Marketing blames sales for poor lead follow-up, and sales blames marketing for poor quality leads.

Sound familiar? If so... DO SOMETHING ABOUT IT... even if it's wrong. That way, at least you will have learned something from which to improve upon.

It's time to STOP waiting for someone else to fix the problem, when the fix is up to YOU.

If you know how to fix the problem, and can do it YOURself... then by all means don't ever call me.

But if you don't know how to fix the probelm, and want to learn what other companies JUST LIKE YOURS do to convert their leads to sales... call 630-642-6500. and ask for Rich