Getting a NEW job is second today to keeping the one you already HAVE

If the word “marketing” is in your title today, and you’re thinking about getting a NEW job… fa-gett-abouuu-dit!

WHY? Because marketing titles are in the cross-hairs of those looking to benefit themselves by cutting COST in companies today. And like it or not… marketing is considered a cost.

Not an investment. Not a necessity. Not even a requirement or consideration. Just a cost.

You know WHO you are if you’re spending like a drunken sailor, fighting to maintain budgets… keep your staff… or even your own job.

You see publications so thin today they could be mailed in Number 10 envelopes.

You’re listening to ad space sales reps’ deal-of-the-day.

You’ve probably even sat down in trade show floor rest areas, where the show’s biggest exhibitors used to be.

You see it happening ALL around you, so it should be crystal clear that to survive today… YOU TOO need to be beating the drum about the following 3 things to your boss.

1) Cost reduction
2) Efficiency improvement
3) Ways to increase sales

In the real world that we are all faced with today… SALES rules while MARKETING drools, like never before.

Therefore, you should learn your salesforce's problems with prospecting, lead generation, appointment setting and sales closure and work TOGETHER to solve them.

The choice to do so or not is yours. And so is this one... www.monster.com OR www.richarderschik.com

Take a LQQK in the mirror...

Even 5 years ago I would have never made this statement. But experience and recent exposure to the real-world has enlightened me as to this current reality.

If you have the word "Marketing" anywhere in your title, today, you need to focus on 2 things, and 2 things only in this greed driven, upside down business world.

1. Reducing Company Cost
2. Increasing Company Sales

Why? Because "Nothing Else" matters to those that are deciding on YOUR fate in their minds, in a meeting, or on the phone - RIGHT NOW!

A very famous person said something similar to the following that puts things in perspective, today, like it or not.

"Ask not what your COMPANY can do for YOU... ask what YOU can do for your COMPANY" -- to reduce cost and increase sales.

I totally understand that the only WIIFM (What's In It For Me) in that statement is that it just MIGHT keep you in your present job, which may or may not be important to you.

If YOU are not saving your company at least as much as they are paying you, than YOU are considered to be expendable.

Forget about running more ads, going to another trade show, or creating that next brochure that is only going to generate more sales leads that YOU KNOW won't get followed up. That is unless YOU are actually ready to DO SOMETHING about the lead follow-up problem -- that the sales force is actually blaming YOU for and winning that blame-game with your management.

Think about it. Who's REALLY more important in your company right now? Marketing or Sales?

LQQK around at what should be important to you today and STOP when you're looking in the mirror. Do something to make sure you don't get 3rd prize in the CLIP below.

Copy and paste the link below into your browser.
http://www.youtube.com/watch?v=0WCcKIkMp8Y